How It Works
Few global providers currently offer the ability to brand the sender ID field of
each outgoing message. This means that the space on each message, usually reserved
for the mobile number of the originating mobile phone, can be replaced by the name
or brand of the company sending the message, this is not possible on all networks.
Using the Sender ID Branding feature means that there is inevitably more space for
text in the body of the message. Since you do not have to include the message sender in the body text, this leaves more
room for the important content.
The sender ID branding is also a helpful branding tool which adds credibility and
status to the message when it is received, through source validation. Even without
the sender ID, identity is extremely important! You should always try to include
some form of contact form or identifier (such as contact number, company name or
brand.
Flash SMS
Flash SMS is a specialized SMS feature which enables a standard text SMS to be delivered
directly to the screen of the mobile device. In other words, instead of the SMS
being delivered to the inbox of the mobile phone, it appears directly on the screen
automatically. This way, it can make the SMS less intrusive or disruptive like normal.
Since it can take a few seconds for a recipient of a message to browse to that message
in a mobile phone's inbox, this is a powerful SMS protocol for important messages
that do not need to be stored - but should be read quickly. The recipient is, with
most handsets, able to save any flash SMS by selecting that option once the message
has been read.
Summary
Even though there are many new and more advanced technologies being released [GPRS,
WAP, 3G etc], SMS remains a major communications opportunity for all organizations.
Following fairly straight forward and common sense marketing practices, SMS will
become a powerful part of any organization’s marketing arsenal.
SM Pacific's suite
of products and services has been designed to make the use of SMS simple and easy
for anyone. The following is a brief guide to the products that we offer. We are
sure that you will find the required solution for your needs with SM Pacific!
Standard communications medium available to Marketers / Advertisers are usually
rated on three factors: Reach, Cost and Effectiveness / Retention.
Sending SMS to any where in the world on the WIRELESSERRANDS SMS platform requires
that you have a pin number to enter into the SMS voucher space on platform to gain
access to the destination number you are sending the messages to.